EXPERIAN MARKETING SERVICES: Experian provides a geo-demographic segmentation tool, Mosaic Public Sector, to a wide range of public bodies who use it to improve the quality and efficiency of the services they

Data-sharing agreement from NHS Digital registers of approved data releases, 2014–2019. Evidence status: source reported.

Organisation: EXPERIAN MARKETING SERVICES
Source reference: DARS-NIC-57744-K8R9J-v0.4
Jurisdiction: England
Licence: Open Government Licence v3.0, subject to NHS England terms and exclusions

Experian provides a geo-demographic segmentation tool, Mosaic Public Sector, to a wide range of public bodies who use it to improve the quality and efficiency of the services they offer the public. The anonymised HES tabulations will be used to add health profiles to this segmentation.

Register reference: DARS-NIC-57744-K8R9J-v0.4
Agreement period: not published to no end date published
For commercial purposes (as marked in the register): Not stated
Release files listed by NHS England: 1

Data approved

Hospital Episode Statistics Admitted Patient Care

Objective, as published

Expected benefits, as published

Experian have been receiving an extract of HES data with Mosaic appended for about ten years and over this period of time have built up a strong network of public sector bodies, healthcare delivery organisations, and not-for-profit operators who use services based on it to improve and safeguard the health of the nation; and plan their own resource allocation effectively. Mosaic Public Sector is a geo-demographic segmentation. It combines propensities from other public sector and research bodies such as Census 2011, NOMIS, TGI, OFCOM, HESA, Research Now, and Police.gov. The intention of Mosaic Public Sector is that it is a way of establishing a common language within and between organisations to enable informed decision making, and to put citizens at the heart of everything an organisation…

Source: https://webarchive.nationalarchives.gov.uk/ukgwa/2019/http://content.digital.nhs.uk/media/24614/Release-Register-March---May-2017/xls/Release_Register__March_-_May_20171.xlsx. Captured 2026-10-30.

Limitations: Agreement as recorded in an NHS Digital register of approved data releases (2014–2019), retrieved from the UK Government Web Archive. That register lists releases made in its period and the agreement's purpose statement as it then stood; it gives no agreement dates, and the agreement may have changed since. Imported only where a paper quotes a reference no current register holds.